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Vineeta Singh, SUGAR Cosmetics CEO, has become a popular face ever since she appeared on the first season of business reality show Shark Tank India.  

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in the finale episode of Shark Tank India 2, Singh herself entered the tank as a pitcher. 

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In a clip uploaded on Shark Tank India’s Instagram handle, Singh is seen talking about all the beauty stereotypes 

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she went on to add that now that girls are no longer confined in their houses, their freedom is impacting the beauty industry. 

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The entrepreneur, in another clip posted on the handle, talks about the vision behind creating SUGAR. 

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She describes how the colour cosmetics industry has 40% unbranded, unsafe, non-FDA products. 

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Singh was accompanied by a co-pitcher who was none other that her husband Kaushik Mukherjee 

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For Singh, who has been in the shoes of a judge for two consecutive seasons, " standing there & pitching SUGAR from 2016 was different level of scary & fun 

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Singh on Friday got a taste of how things are like at the other side of the table 

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Veneeta looks very cool during her pitch on shark tank